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Validate.
Build.
Launch.

A 12-week live cohort for full-time professionals who want to validate, build, and launch their first revenue-ready micro-SaaS without quitting their job.

Led by Travis Street: 5 micro-SaaS exits, former startup CMO, university entrepreneurship lecturer, 1,000+ students taught.

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Launch MBA cohort student cohort 01 · 2026 scroll to explore ↓
what this is

Startup theory is everywhere.
Execution is the gap.

Launch MBA gives you a clear build sequence, practical AI workflows, direct founder feedback, and a small cohort working through the same process. You leave with a validated problem, a scoped MVP, a live product, and a plan to reach your first paying users.

the problem

You've got it backwards.

Most first-time founders start with the product. Then they look for demand. Launch MBA reverses that. You start with the audience, validate the problem, collect demand signals, and only then build the smallest version worth shipping.

View full curriculum →
Most founders do this
Idea Plan Design Code Marketing Silence Depression
What we teach
Audience Problem Validation Waitlist 1-feature MVP First users Revenue
four idea patterns that work
Pattern 01 · Unbundle

Take one feature from a bloated tool and make it great

Most SaaS is overfeatured. Find the one thing people actually need and strip everything else away.

Pattern 02 · Clone + new niche

Same job, different audience

Proven demand, fresh market. Don't invent the category — just serve a slice of it nobody has bothered with.

Pattern 03 · Directory-first

Build a directory, then sell tools to that traffic

Build the audience before the product. The directory attracts the exact people who'll pay for what comes next.

Pattern 04 · Automation agent

Automate one narrow manual job

Find something people do manually on a computer. Automate exactly that one thing. Charge for the time it saves.

The rule all four share

Start from real pain you already understand. Pick the pattern that fits your skills. Validate before you build.

who this is for
Profile 01

Developers, designers & operators

You can build things — or direct AI to build them. You want to own a product, not just work on someone else's.

Profile 02

People with a day job or clients

You're not looking to quit. You want a product that earns on the side with minimal ongoing maintenance.

Profile 03

Founders building toward exit

You want to build something small, get it earning, and sell it — not grow a team or raise money.

Profile 04

Repeat builders who want a system

You've shipped things before but never got to a clean exit. You want a repeatable process, not a one-off.

Not for

Post-PMF founders or those already running a structured growth team. This cohort works at the zero-to-sellable layer, not the scaling layer.

Milky Way over the horizon

THE OUTCOME

A real product, real demand signals, and a focused path to first revenue.

what you leave with

Twelve weeks of execution. One revenue-ready product.

  • A validated problem with evidence it exists in the wild
  • A live landing page that collected real demand signals
  • A working MVP built to exactly what was promised
  • A focused push toward your first paying users
  • A pricing page and one-page asset summary
  • A shortlist of buyers and a plan to approach them
SIX SESSIONS · FORTNIGHTLY ⟵ drag ⟶
S01 · Wk 1–2
Person looking at a map — finding the problem

Find a problem worth solving

Social listening, spotting real complaints, sizing the audience without market research, choosing a domain that signals the solution.

Foundation
S02 · Wk 3–4
Schematics — defining the solution and validating demand

Define the solution & validate demand

Pre-launch landing page, collecting payment before the product exists, understanding the difference between signups and real demand.

Validation
S03 · Wk 5–6
Rocket in hangar — build time

Build only what the landing page promised

AI-assisted build, scope discipline, logo and visual identity in a session, shipping the MVP before you over-engineer it.

Product
S04 · Wk 7–8
Rocket lifting off — traction

Price it right before outreach begins

Pricing principles, tiers, lifetime deals, and the PMF signals that tell you when something starts pulling on its own.

Commercial
S05 · Wk 9–10
Astronaut spacewalk — commercial stage

Get your first 10 paying users

Community distribution, cold outreach that doesn't feel cold, Product Hunt, lifetime deal as a demand spike mechanism.

Traction
S06 · Wk 11–12
Moon surface — scale and exit

Keep it running and choose the next move

By the final session, you have something live. Now the job is to improve it, grow it, or eventually sell it.

Next Steps
programme lead
Photo of Travis Street
Travis Street
Founder · Operator · Educator

Built and exited five micro-SaaS businesses. Co-founder of Silicon Mingle, a UK community for tech founders and startup operators. Entrepreneurial lecturer at Surrey Business School and the University of Exeter. For more than a decade, I’ve helped founders validate ideas, find customers, launch products, and build sustainable businesses. Over 1,000 students taught, hundreds of founders advised, and countless mistakes made so you don't have to repeat them.

University of Surrey logo badge University of Exeter logo badge
five exits · follows a repeatable process
2016
Link retargeting SaaS
$10k MRR
Time to profit: 8 months Exited
2018
Link-in-bio SaaS
$2k MRR
Time to profit:3 months Exited
2021
Software deals marketplace
$3k MRR
Time to profit: 4 months Exited
2022
Analytics SaaS
$2.5k MRR
Time to profit: 2 months Exited
2024
AI copywriting tool
$1k MRR
Time to profit: 1 month Exited
2026
$1k MRR (and growing)
Time to profit: 1 month Running
schedule & process
Cohort start
3 Aug 2026
Monday · 6pm BST
Format
Live, remote
90 min · Zoom · every other Monday
Wraps up
13 Oct 2026
All sessions recorded
S01Mon 3 Aug — Find a problem worth solving
S02Mon 17 Aug — Define the solution & validate demand
S03Mon 1 Sep — Build only what the landing page promised
S04Mon 15 Sep — Price it right before outreach
S05Mon 29 Sep — Get your first 10 paying users
S06Mon 13 Oct — Keep it running and choose the next move

Launch your product together.

Apply for a seat
apply for a seat

Twelve weeks.
Eight seats.
One application.

Applications are reviewed manually within 48 hours. No payment required to apply. If there's a fit, you'll be invited to a short call with Travis before anything is confirmed.

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common questions
No. Launch MBA is an independent practical education programme. It is not an accredited MBA degree or university qualification. The name reflects the practical, business-school-quality rigour of the content — taught by someone who has delivered entrepreneurship education at MBA level at Surrey Business School.
Sessions are live. The peer dynamic and hot seat format are core to the value. All sessions are recorded so you never permanently miss content if life gets in the way.
You need to be able to ship something — but that no longer requires writing code from scratch. The cohort covers AI-assisted build tools (Visily, Lovable, Claude Code) that let non-developers build working products.
No. Session one covers finding and validating a problem from scratch using social listening tools. You can arrive with an idea, a half-built product, or nothing — all three are workable starting points.
You get the recording. The fortnightly cadence means you have two weeks between sessions to catch up. The cohort is sequential but the pace is designed to be achievable alongside existing work.
The cohort is selected for fit, not credentials. The ideal applicant is actively building, has a specific problem they're working on, and wants to own and sell a product — not grow a company.